Cyphon Media — Insights

I’ve looked at a lot of landing pages that don’t convert and the problem is almost never what the owner thinks it is. They think it’s…

The job of the headline is to get the first line read. The job of the first line is to get the second line read. The…

Everyone wants a social media strategy. Content calendars, posting schedules, hashtag research, platform algorithms, optimal posting times. Here’s the strategy nobody talks about because it sounds…

Every week someone tells me their Facebook ads aren’t working and asks what’s wrong with their targeting. Almost every time, the targeting is fine. The problem…

Most small businesses don’t have a marketing problem. They have a system problem. They have a marketing strategy — post on social, run some ads, send…

This one might raise some eyebrows. Stay with me. I’ve been in the copywriting and marketing world long enough to have studied the greats — Gary…

Somewhere along the way, a myth got loose in the marketing world and it’s been quietly strangling email lists ever since. The myth goes like this:…

The first three seconds of a landing page visit are worth more than the next three minutes. That’s not an exaggeration. Eye-tracking studies and conversion data…

The first ten clients are the hardest and the most important. Here’s the most direct path I know for a faith-based service business owner who is…

Every business owner I’ve ever worked with has the same instinct when they sit down to write about their business. They shift into a formal register.…