Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
Here’s a statistic that should change how you think about your landing page: more than 60% of web traffic now comes from mobile devices. On some…
I’ve tested a lot of different content formats across LinkedIn, Facebook, X, and Instagram over the years. Educational posts. Inspirational quotes. Carousels. Polls. Videos. Infographics. Lists.…
There is one principle underneath every high-converting ad, sales page, email, and piece of marketing copy I’ve ever studied. It’s not clever wordplay. It’s not a…
One of the most common questions I hear from business owners who are doing multiple things to generate clients is: how do I know what’s actually…
The Book of Nehemiah is a project management case study wrapped in a spiritual narrative, and if you read it as a business owner rather than…
There’s an email that most businesses never send and it’s probably the highest-ROI email available to them. It’s the email that goes to people who clicked…
Above the fold is the portion of your landing page visible without scrolling — the first thing a visitor sees before they decide whether to continue…
Most content strategies are built around vanity metrics — followers, likes, reach, impressions. They’re optimized for attention rather than for clients. And attention without conversion is…
After writing ad copy across dozens of niches and industries, the formula that consistently produces converting ads is simpler than most people expect. Three parts. In…
Most marketing fails not because of execution but because of a fundamental mistake made before a single word is written or a single ad is run.…