Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
I’ve watched genuinely talented writers, speakers, and thinkers fail at content marketing while less naturally gifted people built substantial audiences and client pipelines. The difference was…
There are two schools of advertising and most small business owners waste money by applying the wrong one to their situation. Brand marketing is the kind…
Large companies spend millions of dollars trying to appear personal. They hire agencies to make their social media sound human. They train customer service teams to…
Jesus told the parable of the sower to explain why the same message produces wildly different results in different people. A farmer scatters seed broadly. Some…
Email open rates are the most watched metric in email marketing and one of the least understood. Most people read their open rate as a simple…
For a long time I built landing pages the way most designers build them: extensive discovery, multiple rounds of wireframes, design revisions, copy drafts, client feedback…
Every six months someone declares that a platform is dead. LinkedIn is dying. Twitter is over. Facebook is only for old people. Instagram reach has collapsed.…
Testimonials are supposed to be the most powerful form of social proof. And they can be. But most businesses use them in a way that makes…
Creating original content from scratch for every platform, every format, and every audience is a recipe for burnout and inconsistency. The businesses that maintain consistent, quality…
There’s a tension that shows up in nearly every conversation I have with faith-based business owners. It usually sounds like this: “I want to build a…