Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
I started CyphonMedia because I kept seeing the same problem in the faith-based business community. Genuinely talented people — coaches, consultants, authors, ministry leaders, church pastors,…
I want to talk about something nobody in the social media advice industry wants to say out loud because it’s bad for business — specifically their…
Faith-based audiences are not a monolith, and marketing to them as if they are produces results ranging from mediocre to counterproductive. Here’s what I’ve learned from…
Small business owners are often drowning in data and starving for insight. Analytics dashboards show them hundreds of metrics. They watch follower counts and page views…
Pricing is where a lot of faith-based business owners get stuck. Not because they don’t know their market rates. But because of a deeply held belief,…
A reply is the most valuable response an email can generate. It’s more valuable than a click. More valuable than a forward. Infinitely more valuable than…
Before you drive a single visitor to your new landing page, run through this checklist. These are the twelve things that most commonly derail landing pages…
The most efficient content creators aren’t producing more. They’re repurposing smarter. Here’s a specific, step-by-step system for turning one piece of long-form content — a blog…
There is a category of writing that explains things clearly, covers the relevant information, and leaves the reader better informed than they were before. And there…
Most business owners have a vague sense that some of their marketing is working and some isn’t, but they rarely sit down to look at the…