Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
After writing ad copy across dozens of niches and industries, the formula that consistently produces converting ads is simpler than most people expect. Three parts. In…
Most marketing fails not because of execution but because of a fundamental mistake made before a single word is written or a single ad is run.…
Proverbs is the most practical book in the Bible. It’s not theological treatise. It’s not prophecy. It’s not law. It’s wisdom — specific, applicable, tested-by-experience wisdom…
The average person receives somewhere between 100 and 150 emails per day. Yours is one of them. And the decision about whether to open it is…
Let me walk through the five landing page mistakes I see most consistently — the ones that show up across almost every industry and niche and…
LinkedIn has changed significantly over the last three years and a lot of the advice circulating about it is outdated. Here’s what’s actually working right now…
The feed is a war for attention. Every post, every ad, every video, every update is competing for the same three seconds of a thumb moving…
The marketing industry has done something remarkable. It’s convinced a generation of small business owners that they need a 47-step funnel with upsells, downsells, order bumps,…
There’s a brand of Christian humility that has somehow morphed into an excuse for mediocrity in business, and I want to push back on it. It…
People use the terms interchangeably and they shouldn’t. Email sequences and newsletters are fundamentally different tools built for different jobs and confusing the two leads to…