Ad Copy & Social Media
How to Write About Your Business Without Sounding Like a Brochure
Every business owner I’ve ever worked with has the same instinct when they sit down to write about their business. They shift into a formal register.…
Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
Every business owner I’ve ever worked with has the same instinct when they sit down to write about their business. They shift into a formal register.…
Email marketing has been declared dead more times than I can count. And yet email remains the highest-ROI marketing channel for most businesses, year after year,…
I’ve built a lot of landing pages. Reviewed hundreds more. And the single most consistent differentiator between pages that convert well and pages that don’t isn’t…
There is a pattern I see constantly in the faith-based business and ministry space. Genuinely excellent work. Real expertise. Authentic calling. Meaningful impact on the people…
Welcome to the Cyphon Media Insights blog. This is where I write about the things I actually think about every day — landing pages, email sequences,…