Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
Everyone wants a social media strategy. Content calendars, posting schedules, hashtag research, platform algorithms, optimal posting times. Here’s the strategy nobody talks about because it sounds…
Every week someone tells me their Facebook ads aren’t working and asks what’s wrong with their targeting. Almost every time, the targeting is fine. The problem…
Most small businesses don’t have a marketing problem. They have a system problem. They have a marketing strategy — post on social, run some ads, send…
This one might raise some eyebrows. Stay with me. I’ve been in the copywriting and marketing world long enough to have studied the greats — Gary…
Somewhere along the way, a myth got loose in the marketing world and it’s been quietly strangling email lists ever since. The myth goes like this:…
The first three seconds of a landing page visit are worth more than the next three minutes. That’s not an exaggeration. Eye-tracking studies and conversion data…
The first ten clients are the hardest and the most important. Here’s the most direct path I know for a faith-based service business owner who is…
Every business owner I’ve ever worked with has the same instinct when they sit down to write about their business. They shift into a formal register.…
Email marketing has been declared dead more times than I can count. And yet email remains the highest-ROI marketing channel for most businesses, year after year,…
I’ve built a lot of landing pages. Reviewed hundreds more. And the single most consistent differentiator between pages that convert well and pages that don’t isn’t…