Faith & Business
Marketplace or Mission? Why the Question is False
There’s a tension that shows up in nearly every conversation I have with faith-based business owners. It usually sounds like this: “I want to build a…
Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
There’s a tension that shows up in nearly every conversation I have with faith-based business owners. It usually sounds like this: “I want to build a…
There are a lot of emails you can automate. Welcome sequences. Nurture sequences. Onboarding sequences. Post-purchase follow-ups. Birthday emails. Re-engagement campaigns. If I could only implement…
Here’s a statistic that should change how you think about your landing page: more than 60% of web traffic now comes from mobile devices. On some…
I’ve tested a lot of different content formats across LinkedIn, Facebook, X, and Instagram over the years. Educational posts. Inspirational quotes. Carousels. Polls. Videos. Infographics. Lists.…
There is one principle underneath every high-converting ad, sales page, email, and piece of marketing copy I’ve ever studied. It’s not clever wordplay. It’s not a…
One of the most common questions I hear from business owners who are doing multiple things to generate clients is: how do I know what’s actually…
The Book of Nehemiah is a project management case study wrapped in a spiritual narrative, and if you read it as a business owner rather than…
There’s an email that most businesses never send and it’s probably the highest-ROI email available to them. It’s the email that goes to people who clicked…
Above the fold is the portion of your landing page visible without scrolling — the first thing a visitor sees before they decide whether to continue…
Most content strategies are built around vanity metrics — followers, likes, reach, impressions. They’re optimized for attention rather than for clients. And attention without conversion is…