Marketing, landing pages, copy & conversion insights for Christian businesses & ministries.
There are two theological concepts that many Christian business owners struggle to hold in tension: abundance and discipline. The abundance side says that God owns everything,…
Most email lists slowly die because they fail to answer one question in the subscriber’s mind every time an email arrives: why am I on this…
The instinct to redesign a landing page is almost always premature. Business owners look at pages that have been live for a few months, see that…
Someone asked me recently why I keep writing about the same things. Landing pages. Email sequences. Copywriting. Marketing systems. Don’t I run out of things to…
Before you run any ad headline, apply this five-word test. If the headline passes, it’s worth testing. If it fails, rewrite it. The five words are:…
I’ve spent a lot of time developing frameworks, strategies, and systems for marketing. And after all of it, I keep coming back to one question that…
The medieval craftsmen who built the great cathedrals of Europe put the same care into the details that would be hidden in the rafters — the…
Building an email list from zero is a different problem than growing an email list from ten thousand. The tactics that work at scale don’t work…
Most calls to action fail not because the offer is bad but because the CTA itself is doing the wrong thing at the wrong moment. The…
I’ve watched genuinely talented writers, speakers, and thinkers fail at content marketing while less naturally gifted people built substantial audiences and client pipelines. The difference was…